Kate the Great

When I think of effortless style - the one and only - Kate Moss always comes to mind.  Kate Moss has a natural confidence that makes her sexy and, in turn, anything that she does style wise is always spot on in my opinion.  I think the secret of style is being comfortable with yourself, without trying too hard and Kate does this flawlessly.  Enjoy the photos of Kate as well as a few of my style motto's:

Rules are a waste of time.
Stick with what suits you, and don't follow fashion.
Don't be concerned about what the neighbors think; scruffiness can be very sexy.
The secret of style is being comfortable with yourself, without trying too hard. (above all else & worth repeating)